We hope that readers can get some valuable practical experience and enlightenment from the practices in these fields. The 17 selected cases from manufacturing, retailing, technology/big data service, agriculture, and other industries cover strategic management, entrepreneurial management, human-oriented management, information management, and organizational innovation management. In the face of various uncertainties, they have risen to prominence and constantly summed up enterprise management concepts and practical experience suitable for their own development to reshape their competitive advantages and enhance their market value.īased on the investigation, this book covers the major theoretical aspects of management principles such as planning, organizing, leading, controlling, and innovation. This book selects Chinese excellent enterprise management cases, integrating into the education system of business schools, sharing "China's new story" to readers, and boosting the process of national economic construction and enterprise transformation.Ĭhinese enterprises face unprecedented opportunities and challenges under the circumstance of fast-changing technology, economy, and political environment.
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